Branding Session for Stephanie Danielle

I had the pleasure of photographing a Branding Session for the lovely Stephanie Danielle, sales director of the iconic Broadway establishment Friends in Low Places.

A Branding Photography session is a professional photo shoot designed to create a cohesive set of images that visually represent a person, business, or brand. These images are used across marketing materials—such as websites, social media, advertisements, and business cards—to convey a specific identity, tone, and message to the target audience.

Stephanie contacted me and said she needed images that convey her love and enthusiasm for her role as a Hospitality Specialist. By doing a simple interview and finding out what her core values and intentions are with her job, I was able to capture images that show these aspects to the viewer; many of these viewers being prospective clients.

She expressed to me that she loves working in the hustle and bustle that is Downtown Broadway and sharing her excitement of the city with her guests. She also strives to make guests feel welcome and at ease. By placing her at a window overlooking Broadway, I was able to show her love for the city. And by placing her in various locations at her work, I was able to show how great of a hostess she is to her guests.

Branding Photography isn’t about just taking a simple photo of someone. It’s more about communicating one’s brand, values and personality.

Interested? Get in touch and let’s create amazing Branding Images for you and your team to communicate the amazing things that you do!

Capturing Excellence: Inside the Automotive News Awards in Nashville

As an event photographer based in Nashville, I had the opportunity to document this significant night celebrating innovation, leadership, and achievement within the automotive industry.

Automotive News Reports, a leading voice for retailers, suppliers, and manufacturers, brings together the brightest minds in the business. Their annual awards ceremony is a testament to the hard work and dedication that drives this dynamic sector. From the anticipation of the cocktail hour to the heartfelt acceptance speeches during the dinner, and the lively energy of the musical entertainment, it was a night filled with memorable moments.

My evening began with the pre-ceremony cocktail reception. This was a fantastic opportunity to capture candid moments of industry leaders connecting and catching up. The atmosphere was vibrant, filled with anticipation for the evening ahead. I focused on capturing genuine interactions and the overall energy of the room.

As the doors to the main ballroom opened, the focus shifted to the awards ceremony itself. The room buzzed with excitement as the program began. My goal here was to document the key moments: the presenters announcing the winners, the proud recipients accepting their awards, and the genuine emotion on their faces. The lighting and stage setup were impressive, providing a great backdrop for capturing these significant achievements.

Following the ceremony, a formal dinner provided another opportunity for attendees to network and celebrate. The elegant table settings and lively conversations created a wonderful atmosphere to capture. I aimed to blend in and document the flow of the evening without being too intrusive.

To cap off the night, the event featured musical entertainment, adding a distinctly Nashville flavor to the proceedings. The energy in the room shifted again as people relaxed and enjoyed the performance. Capturing the performers and the audience's enjoyment was a fun way to round out the photographic story of the evening.

Being a Nashville event photographer, it's always a privilege to document such important and fun gatherings in my city. The Automotive News Awards was a fantastic event to cover, offering a glimpse into the passion and innovation driving the automotive world. It was a night of celebration, connection, and fun.

Photographing Rexair’s Annual Global Conference in Nashville

Photographing Rexair’s Annual Global Conference in Nashville

I had the opportunity to photograph Rexair’s annual global conference, held at the Four Seasons Hotel in downtown Nashville. The event brought together members of Rexair’s worldwide sales team—many of whom typically work remotely and rarely have the chance to connect in person. It was a dynamic and thoughtfully planned event that combined celebration, collaboration, and recognition.

Over the course of the conference, I documented a variety of activities, from structured team-building exercises to game show-inspired competitions that brought a lot of energy to the event. There was a clear emphasis on strengthening team morale and fostering a sense of unity across global teams. These moments translated well into photographs, especially the interactions that happened organically—conversations, shared laughter, and quiet moments of connection between colleagues who were meeting face-to-face for the first time.

The award ceremony was a key part of the event, recognizing top performers across regions. It was clear how much the recognition meant to recipients, and being able to capture those reactions—both formal and candid—was a meaningful part of my role.

Throughout the day, what stood out to me most was the genuine sense of community. For a company with such a wide geographic footprint, Rexair has cultivated a strong and supportive culture. Documenting events like this is a reminder of how much I love what I do.

Unleashing Potential: The International Coaching Federation Conference at the Community Foundation of Tennessee

The International Coaching Federation (ICF) recently hosted a two-day conference at the Community Foundation of Tennessee, bringing together coaching professionals from all walks of life. This event was an invaluable opportunity for coaches to not only refine their skills but also to strengthen their networks and deepen their impact in the lives of their clients.

As the official photographer for the event, I captured the energy, enthusiasm, and dedication that filled the space. Each moment—whether a focused conversation, an insightful workshop, or a quiet moment of reflection—was a testament to the dedication and commitment of the coaching community.

The ICF conference offered an array of workshops designed to provide coaches with tangible tools and strategies that they could implement in their practices immediately. One of the highlights of the conference was the focus on behavior change. Coaches explored new techniques for better understanding and supporting their clients through transformative shifts in behavior.

Another standout theme of the conference was the power of community. Several workshops were dedicated to helping coaches create stronger, more supportive environments for their clients. Building community is an essential aspect of coaching, especially as clients strive to cultivate positive relationships and foster meaningful connections in their lives. The collective energy in the room was palpable, and capturing these moments on camera gave me a deeper appreciation for the strength of the coaching community.

Anthology Conference at Opryland

I photographed a 4-day conference hosted by Anthology, an EdTech company dedicated to helping educators incorporate technology into classrooms and campuses. Nestled within the expansive Opryland Resort, the conference was a nexus of innovation and collaboration and was a whirlwind of workshops, networking opportunities, and entertainment—all centered around the future of education.

Throughout the event, workshops covered a wide range of topics—from classroom technology tools to adaptive learning strategies, and attendees learned practical solutions for incorporating these technologies into their own teaching. As a photographer, it was exciting to capture these moments of engagement—whether it was an attendee taking notes during a hands-on workshop or a group of educators brainstorming the next big idea in education technology.

One of the most striking aspects of the conference was the networking opportunities available. During breaks and happy hours, I saw teachers and administrators from all over the world exchanging ideas, building collaborations, and finding inspiration in each others’ work. It was obvious that the informal yet vibrant conversations at these events were just as impactful as the formal sessions.

As the conference was not just about learning but also about creating memorable experiences, attendees were entertained by circus performers and impersonators of Dolly Parton and Johnny Cash. It was a great way to experience Nashville!

As a photographer, capturing the full spectrum of such a dynamic event was an exciting challenge. From the bright, lighting of the workshops to the moody ambiance of evening entertainment, every moment required a different approach. But these challenges only made the process more rewarding. I was able to capture the genuine interactions and the candid, memorable moments that made the conference so special and show them in unique shots that each tell a story about the event.

Propelled Brands Franchise Empowerment Conference

The Propelled Brands conference took place at the iconic JW Marriott in downtown Nashville, bringing together franchise owners from all corners of the globe. This Conference was designed to empower franchise owners by offering workshops focused on key areas of business development. Industry experts led sessions on using social media effectively, sharing strategies to bolster a brand’s presence and engagement. These workshops provided actionable takeaways that attendees could immediately apply to their franchises, making it a must-attend event for anyone looking to stay ahead of the curve in their industry.

In addition to workshops, the conference offered a rich environment for networking. Franchise owners had the opportunity to meet like-minded professionals, exchange ideas, and forge new partnerships for more success in their businesses.

While the primary goal of the event was to provide education and networking opportunities, the conference organizers made sure there was plenty of room for fun. One of the most memorable moments was the mock game show, inspired by the popular "Price is Right." It was a chance for attendees to unwind, enjoy some friendly competition, and laugh together.

The fun continued with a night out on the town at the legendary Category 10, where guests had the chance to immerse themselves in Nashville's famous nightlife. Attendees tried their hand at square dancing, enjoyed the city's vibrant energy, and connected with others in a more relaxed and informal setting.

As the photographer for the event, I had the privilege of capturing the energy and excitement of this conference. From the focused moments in the workshops to the lively social scenes, it was rewarding to document the way attendees not only interacted with one another, but also how they learned new skills while having fun along the way.

Whether it was a candid shot of a speaker delivering a powerful presentation or a moment of laughter during the game show, my goal was to preserve the essence of the event for both the franchise owners and Propelled Brands as a whole.

Horizons After Party

After a long and grueling day in high-tech workshops, the conference attendees were treated to a fabulous after party at the iconic Woolworth Theater in downtown Nashville. Professional dancers taught the crowd some line-dancing moves, and the aerial performers added a palpable excitement to the event. Perhaps the excitement was really nervousness-at least mine- of them spinning above the heads of the audience with no safety net below, but they knew what they doing and didn’t slip up once. In addition to the performance, there was delicious food, live country music, and a southern belle with a champagne skirt!

Rainmaker

Model N/Rainmaker had their annual conference in Nashville. This conference caters to executives in high-tech and pharmaceutical fields with presentations by thought leaders in the industry as well as strategizing sessions for streamlining and scaling operations.

Alcon

Alcon had their yearly sales meeting at the Grand Hyatt in Nashville. People from all over Europe and Canada met up, many for the first time in person, to discuss the previous year’s progress and to strategize for the months ahead. It wasn’t all work, however, as the attendees definitely found time to let off some steam with line-dancing lessons and opportunites to get their Nashville on by picking out boots and hats to take home!

Tennessee Medical Association

The Tennessee Medical Association spent an afternoon at the Tennessee State Capitol for their annual event “Doctors’ Day on the Hill.” This is their annual policy briefing and lobby day in Nashville where physicians from all over the state connect directly with lawmakers so they can advocate for their patients and discuss major issues affecting the medical profession in Tennessee.

Laravel Tech Conference

Laravel, a tech company, put on their first conference for programmers that use their product. It was held at the iconic Marathon Music Works. I’ve gone there tons of times for concerts, but never for a corporate event. I was pleased to see that it’s a great place for an event! The building has tons of history and character. I loved shooting there!